Customer experience can be described as the interaction between the customer and the business entity. This interaction can be in many forms such as TV / radio ads, printed posters, billboards, etc. One of the most important and often overlooked aspect of customer experience is the product packaging. While many companies will try to force their advertising message down your throat through non stop TV ads or re-marketing campaigns on the internet, they fail to grasp the subdued yet immensely effective and intimate influencing power of a products packaging.
Why Product Packaging affects Customer Experience
In this age of Social Media, the purchasing decisions of consumers are influenced more by whats on Twitter, Facebook, blogs etc and less by company ads which keep repeating their age old formulas. Customers want authentic, genuine and un-paid honest reviews & product experience stories without any hidden agenda. At the same time, companies have been able to tap into social media to improve their interactions with the customers. Everything from redressing customer grievances to creating a friendly vibe with customers can be achieved using social media. Some businesses have adapted and utilised social media to enhance their customer experience.
Product packaging is a key factor in enhancing customer experience. A company on its own won’t go around claiming its packaging is fantastic, But a consumer who was happy with the product packaging will. Product packaging provides a practical shipping solution, helps promote the brand and turns consumers into brand advocates & ambassadors. The right product packaging can help offset many of the deficiencies that may arise in the purchasing process. Good product packaging builds good will with the customer thereby reducing the negative impact of any shipment delays or lapses in customer service.
Why Companies need to pay more attention to product packaging – Especially Start Ups
Good product packaging creates a thrill of anticipation in the customers mind to un-box their purchase and creates a lasting and positive customer experience. Some companies believe that packaging is insignificant and simply discarded by the customer. The Real truth is that Product Packaging is a company’s signature or calling card. If executed correctly, its effects are more personal for the consumer, longer lasting and more effective than OOH, TV or radio ads, which are considerably more expensive.
Packaging can help differentiate and advocate your brand . It can give you the edge against competitors whether your a giant conglomerate or a new entry into the market. Packman Packaging is an industry leader at designing experiences for customers & businesses through our comprehensive packaging solutions. Contact the Packman.
Mr. Gaurav Jalan is the Founder and Director of Packman Packaging, one of the largest Indian packaging company that has been serving some of the world’s eminent technology, pharmaceutical, retail, fast-moving consumer goods, food, courier, publication, Jewellery, fashion, e-commerce organizations for the past 30 years.
A brilliant academic, a good graphic designer and a graduate from India’s top management institutes, Mr. Jalan is a visionary businessman and an eminent spokesperson on matters related to the Indian Packaging industry. He has witnessed and as well as participated in the growth process of India’s packaging industry’s that was few billions dollar market in 2010, grew into USD 31 billion in 2015 and is expected to turn$72 billion by 2020.
Under the leadership of Mr Gaurav Jalan, Packman.co.in (Packman’s official website) became India’s first e-commerce store for packaging solutions in the year 2002 (5 years before Flipkart was launch).
In years 2003-2005, when the majority of Indian packaging companies were primarily focused on their revenue and operations, Packman under Mr Jalan’s leadership has started using eco-friendly and recycled packaging raw materials.
Today, Packman Packaging manufactures more than one lakhs of corrugated rolls, corrugated boxes, high quality bubble sheets, safety/courier bags and more from it state of art manufacturing unit, located in Delhi NCR region. The manufacturing unit uses some of the world’s most advanced packaging material manufacturing machinery with world’s best printing technology that ensures Packman’s customers get fast and efficient delivery, high-quality brand representation through their product packaging.