Your customer’s experience with your business isn’t just limited to your online presence; it extends to the in-person experience with your business’s product. If you are running an e-commerce business, the first thing they will see is the box it comes in.
It could be a plain brown box or a printed bag, and can even carry another’s company logo on it. But as an e-commerce merchant which wants to differentiate itself from the others, these boxes must include the brand’s identity within every shipment. Many e-commerce business use packaging to get lifelong customers. You can easily retain customers by using branded boxes instead of plain generic ones.
Here are top three considerations for selecting custom branded printed bags, boxes, etc.
1. Choose the Right Box Size
If you use too large a box, you run the risk of being over-charged by shipping carriers due to the space it takes up. At the same time, choosing a box too small can cause the product to be damaged during the transit. The size of your box or the printed bag should be the size of the item you are shipping, with a little buffer to add protective fillers.
Consider different order scenarios. Like:
- If you sell different items of varying sizes, each will need its own box/printed bag, or will a standard packaging box work?
- If you sell through an e-tailer, would it need e-tailer branded packaging, like Flipkart bags?
2. Make It Memorable
You can easily create a consistent and cohesive brand experience through packaging. You just need to include your brand, its colours, logo, imagery, etc. Custom printed box and packaging like printed packaging, etc. can appeal to your customer base, enhancing brand awareness and creating a lasting impression on your customers. In fact, if the packaging is good, the customer may hold on to it and repurpose it for some other purpose.
There are other ways to add a personal touch, like a handwritten note or letter. This can be useful if you are a vendor on a site and are using the site’s packaging, like Flipkart bags for packing your goods. But this can usually be done when your business is small and handling fulfilment yourself. As your business grows, adding a handwritten note can become unsustainable.
3. Be Aware of Your Margins
It doesn’t matter how beautiful your boxes or printed bags look if the cost of getting them breaks the packaging budget. Using custom packaging is certainly expensive than using standard packing. So, always consider if the extra cost is worth it. If you are selling inexpensive items, a custom box or printed bag may not financially viable for your business. In such cases, you could opt for your e-tailer’s standard packaging, like the Flipkart bag/box, etc.</p.
You can factor the cost of custom packaging into the price of your products. Brand loyalists are often willing to pay more for a product they favour. This is especially true if the brand reinforces the identity they associate themselves with.
If your business has nothing generic about it, then your packaging shouldn’t be either. By following the above-mentioned tips, you can easily create an exclusive and branded experience for your customers. With the rise of digital and social media, there is an increasing number of happy customers who are sharing their unboxing experience. This shows how much your customers love your brand. Your printed bag/packaging can in fact become the deciding factor in your customer’s mind when it comes to purchasing from you again in the future.
Mr. Gaurav Jalan is the Founder and Director of Packman Packaging, one of the largest Indian packaging company that has been serving some of the world’s eminent technology, pharmaceutical, retail, fast-moving consumer goods, food, courier, publication, Jewellery, fashion, e-commerce organizations for the past 30 years.
A brilliant academic, a good graphic designer and a graduate from India’s top management institutes, Mr. Jalan is a visionary businessman and an eminent spokesperson on matters related to the Indian Packaging industry. He has witnessed and as well as participated in the growth process of India’s packaging industry’s that was few billions dollar market in 2010, grew into USD 31 billion in 2015 and is expected to turn$72 billion by 2020.
Under the leadership of Mr Gaurav Jalan, Packman.co.in (Packman’s official website) became India’s first e-commerce store for packaging solutions in the year 2002 (5 years before Flipkart was launch).
In years 2003-2005, when the majority of Indian packaging companies were primarily focused on their revenue and operations, Packman under Mr Jalan’s leadership has started using eco-friendly and recycled packaging raw materials.
Today, Packman Packaging manufactures more than one lakhs of corrugated rolls, corrugated boxes, high quality bubble sheets, safety/courier bags and more from it state of art manufacturing unit, located in Delhi NCR region. The manufacturing unit uses some of the world’s most advanced packaging material manufacturing machinery with world’s best printing technology that ensures Packman’s customers get fast and efficient delivery, high-quality brand representation through their product packaging.