Recent technological improvement has given rise to a lazy generation of millennials who demands everything delivered to their doorstep. And the food services industry is no different from this trend, and with the increase in popularity of food delivery services and increasing demand for fresh, healthier, and well-packaged food products, the food packaging businesses have been forced to innovate to meet those demands.
Here, Mr. Gaurav Jalan, Founder, and Director of Delhi based packaging firm Packman Packaging Pvt Ltd talks about food packaging trends to be seen in the coming future.
Go Green Culture
Environmental safety has become a huge concern today; due to which, there is an increasing pressure on the food packaging industry to make environmental sustainability an important cog of their packaging decisions and include the same as a part of their business culture. However, the big challenge here for food packing industry is the price involved. This has forced them to research and explore lightweight and mineral-filled products that are both economical and environment-friendly.
In present times, polypropylene has displaced plastic packaging options because of the wide range of benefits it has to provide, like high resistance to heat, economical, sustainability attributes, and lightweight. Those advantages have made polypropylene an attractive choice for food packaging companies.
Clear packaging is being linked with a good visual appeal in the current genre. Several food packaging companies are adapting to this trend because of the popularity it has gained among buyers. The common customer perception is that clarity in food packaging symbolizes ingredient wholesomeness, this, in turn, gives them the satisfaction of buying top quality products.
Eat On The Move
On the move or ready-to-eat packaging is now highly popular, particularly among the millennials. These buyers prefer to grab food on the move and seek resealable and re-heat able packaging, that would allow them to use the needed amount and save the rest for later without losing the freshness of the food. Food packaging establishments are looking at packaging alternatives that can significantly meet the demands of this segment.
The increasing competition has given rise to the requirement for creating a unique brand identity. Food packaging businesses are helping brands to achieve this through customization that separates them from their competitors on the store shelf. Customer brand loyalty and unique brand visibility are the end-results of customization.
Mr. Gaurav Jalan is the Founder and Director of Packman Packaging, one of the largest Indian packaging company that has been serving some of the world’s eminent technology, pharmaceutical, retail, fast-moving consumer goods, food, courier, publication, Jewellery, fashion, e-commerce organizations for the past 30 years.
A brilliant academic, a good graphic designer and a graduate from India’s top management institutes, Mr. Jalan is a visionary businessman and an eminent spokesperson on matters related to the Indian Packaging industry. He has witnessed and as well as participated in the growth process of India’s packaging industry’s that was few billions dollar market in 2010, grew into USD 31 billion in 2015 and is expected to turn$72 billion by 2020.
Under the leadership of Mr Gaurav Jalan, Packman.co.in (Packman’s official website) became India’s first e-commerce store for packaging solutions in the year 2002 (5 years before Flipkart was launch).
In years 2003-2005, when the majority of Indian packaging companies were primarily focused on their revenue and operations, Packman under Mr Jalan’s leadership has started using eco-friendly and recycled packaging raw materials.
Today, Packman Packaging manufactures more than one lakhs of corrugated rolls, corrugated boxes, high quality bubble sheets, safety/courier bags and more from it state of art manufacturing unit, located in Delhi NCR region. The manufacturing unit uses some of the world’s most advanced packaging material manufacturing machinery with world’s best printing technology that ensures Packman’s customers get fast and efficient delivery, high-quality brand representation through their product packaging.