Ecommerce is growing, and online sales continue to move up. According to a study, the eCommerce business is forecast to increase to USD 5.30 trillion in 2022.

But what about the in-store experience? Wasn’t the shop around the street supposed to deliver a more satisfying experience than buying online? The music in the store, the personal service provided by real people, the eye-catching and creative methods that the products are presented, all of those elements make an in-store shopping spree a gratifying experience.

So how can eCommerce brands compete? The answer lies in the (box).

Mr. Jalan says since the shift to eCommerce continues, savvy retailers are forming a separate approach to branding and marketing strategies. A growing number of brands and retailers are paying attention to the packaging boxes in which their products are shipped. These innovative boxes are made to bring a unique in-store experience to buyers’ homes, and more. They provide new methods to make an impact on the customer, boosting brand perception and loyalty.

How can e-commerce packaging achieve this? In this blog, Mr Gaurav Jalan, Founder, and Director of Packman Packaging Pvt Ltd India’s top manufacturer and supplier of corrugated boxes for the e-commerce industry shares five ways a box can make a lasting impact.

Say, See, Feel it and Print it

On the box or inside it printing is one of the major techniques to provide packaging the wow factor and leave a strong brand effect. One can brand the packaging and additionally provide it a splash of colors, add some well-selected catchy messages, and make an image that will enhance your brand’s perception and leave your customers mesmerized

Corrugated cardboard packaging is excellent for high-quality printing. One can make unique metallic, high gloss, or even holographic effects that will increase your brand equity.

Bring the Showroom to the Home

One can turn their corrugated cardboard packaging box into your consumer’s personalized showroom. For example, you can add inserts into the box, not simply to keep all of the packaged goods firmly intact, but to display your products, so they are front and center while the customer first opens the box.

Make a Lasting Effect

Plastic packaging is majorly single-use. Corrugated cardboard packaging has several life cycles. Buyers tend to re-use corrugated cardboard packaging, to store items in the house, for instance, or to create crafts with the kids, or to give the pet a new home. There are lots of creative ideas for re-using corrugated cardboard boxes. And buyers are applying them, as you can tell by the several thousands of videos posted on social media. Several users share their experiences with online purchases through social media, including pictures and comments linked to packaging and the trend is still increasing. Consider how strong it would be if someone uploaded their craft video using a corrugated cardboard packaging box having your brand’s logo?

Create your Box to Make Sure a 2nd Application

One can assist customers to understand the chances for re-using a cardboard box, by making it to support its secondary use and to make that choice appealing. Or make it more attractive to use your box than that of the competition. For example, there are several instances of packaging boxes that are made to turn into a mini circus stage, with everything extra included to transform the box into a mini theatre. Add your logo, brand and it is set to last in your buyer’s living room for a long while.

Smart packaging design provides a top way to make added value, as well as a long-lasting and unique consumer experience.

Make to Impress

Packaging boxes could also be made to impress, triggering the ‘wow’ effect when purchasers receive them. Structural design besides the printing could transform a simple corrugated cardboard packaging box into art. One can turn a box into a suitcase, for instance, and create a ‘shareable’ unboxing experience that might result in viral social recommendations and top exposure for your brand.

You can transform your simple corrugated cardboard packaging box into a suitcase, via printing and design, as far as creativity goes.