Is your business or company searching for ways to reduce the packaging costs? If yes, then you are perhaps missing out on some great chances. Packaging, after all, is not simply something that holds your product. The majority of the time, the packaging is what attracts buyers to a product in the first instance.
Moreover, the packaging is mostly a deciding factor in the buying process. What a customer thinks about a product’s packaging, they link with the product itself. Fortunately, though, as the following tips will show, packaging design does not have to be costly to appeal to grab the consumer’s eyeballs.
Here, in this article Mr. Gaurav Jalan, Founder, and Director of India’s Top Packaging Manufacturing company Packman Packaging Pvt Ltd talks about the essential tips for a creative design for packaging.
Use Creative Packaging As They Are Telling A Story
Each brand, no matter how big or small, has some story to tell. Buyers are interested in hearing that story. Simplicity is crucial, however, if you want to grab your customer’s attention and keep it. For example, use graphics for a picture and one or two simple to inform your consumers about the specialty of your water. The clear and crisp display only adds to the effect further.
This Packaging Is Sustainable
Sustainable packaging is the trend now for a while now and is less like to become less out of trend anytime soon. Buyers like to feel that they are doing their effort to save the environment and businesses are more than happy to oblige.
Do not hesitate to use sustainable materials, everything which is organic, fair-trade and recyclable will go over well, and do not forget to inform your consumers that your packaging is sustainable. It is certainly something to feel proud of.
Made Out Of Love, The Hand Made Appearance
Buyers love those products that are made with love or at least seem like they are. Whether your product is artistic or not, a handmade appearance is mostly a great choice in terms of packaging design. Handmade packaging exhibits love, thought and effort, which leads consumers to feels that the product itself must be made through work out of love as well.
Mr. Gaurav Jalan is the Founder and Director of Packman Packaging, one of the largest Indian packaging company that has been serving some of the world’s eminent technology, pharmaceutical, retail, fast-moving consumer goods, food, courier, publication, Jewellery, fashion, e-commerce organizations for the past 30 years.
A brilliant academic, a good graphic designer and a graduate from India’s top management institutes, Mr. Jalan is a visionary businessman and an eminent spokesperson on matters related to the Indian Packaging industry. He has witnessed and as well as participated in the growth process of India’s packaging industry’s that was few billions dollar market in 2010, grew into USD 31 billion in 2015 and is expected to turn$72 billion by 2020.
Under the leadership of Mr Gaurav Jalan, Packman.co.in (Packman’s official website) became India’s first e-commerce store for packaging solutions in the year 2002 (5 years before Flipkart was launch).
In years 2003-2005, when the majority of Indian packaging companies were primarily focused on their revenue and operations, Packman under Mr Jalan’s leadership has started using eco-friendly and recycled packaging raw materials.
Today, Packman Packaging manufactures more than one lakhs of corrugated rolls, corrugated boxes, high quality bubble sheets, safety/courier bags and more from it state of art manufacturing unit, located in Delhi NCR region. The manufacturing unit uses some of the world’s most advanced packaging material manufacturing machinery with world’s best printing technology that ensures Packman’s customers get fast and efficient delivery, high-quality brand representation through their product packaging.