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Food packaging plays a vital role in the success and growth of food manufacturing brands. Especially in India where temperature, humidity level, and rain varies from state to state. On one side we have deserts in Rajasthan, snow in the Himalayas, throughout the year rainfall in Meghalaya and intense humid and heat in eastern and southern states of India – food business is a tricky business if it’s done at the national level. This is why food packaging plays a vital role in this country to preserve food throughout the […]

When a customer receives an e-commerce shipment, even before the customer starts using the product, the brand association and brand experience begin with the product packaging itself. For a customer, a perfectly packed shipment commonly conveys the subconscious messages to customers like “the company cares for my product’s safety”, “the brand is really good that they can afford/care for using logo printed tapes“ etc.. That is why the impact of packaging is huge in today’s Indian e-commerce industries. In today’s article, Mr. Gaurav Jalan, Founder, and Director of India’s leading packaging company Packman Printing and Packaging […]

There is an important and critical component that is not discussed very often as it should be when it comes to the selection of cable or wire’s packaging. Especially, of the type of cable and the cable packaging. From a distance, it does not appear like a big deal.  Just a cardboard box that helps installers effectively move lots of linear feet of cable and wires. But cable and wire packaging are more than just a way to transport and store cable. It can actually affect the ease of installation. Several […]

“Whiskey, like a beautiful woman, demands appreciation. You gaze first, and then it’s time to drink.” ― Haruki Murakami, Good scotch whiskey is not just about taste, it is more about the story, tradition, heritage, legacy, and social value that the brand translates. And, when a customer looks that bottle on a duty-free or a retail store, the alcohol manufacturer is responsible to tell the brand story through its cardboard cylindrical packaging. Yes, composite and cardboard cylindrical packaging plays a vital role in the business of alcoholic beverages. The Whisky bottle […]