When a customer receives an e-commerce shipment, even before the customer starts using the product, the brand association and brand experience begin with the product packaging itself. For a customer, a perfectly packed shipment commonly conveys the subconscious messages to customers like “the company cares for my product’s safety”, “the brand is really good that they can afford/care for using logo printed tapes” etc..
Mr. Jalan shares that with millions of packages shipped and received every day, companies are looking for unique packaging that makes their products stand out and customized packaging tape is a top contender. Printed tapes give retailers an option to make their brand recognizable from the outside of the package, and deliver a message or warning (such as Fragile) right on the tape used to seal the boxes. Printed tape is a much more economical option than printing the logo and other information on the carton itself, and creating unique packaging is often not feasible or too costly.
Branding
Using a customized printed tape ensures your brand is viewable from the time the carton leaves your unit until it reaches the consumer, enhancing brand exposure.
Also, with the increase in online buying and shipments being sent, using custom printed tape will help your brand to stand out from the crowd.
Professionalism
First impressions are very important. Custom printed tape, showcasing your brand, gives a nice first impression when it arrives at your customer. It says that you care and that you pay attention to detail, which helps to make confidence in your company and your products.
Recognition
The printed tape makes it easier to quickly identify the contents of the boxes for proper handling and storage.
If one is using standard printed tapes like the ‘QC Hold’ or ‘Quarantine’, this makes it much simpler to identify goods within your warehouse, to thwart confusion.
Safety
Once the product leaves your site, you don’t know who will handle your package. Custom printed tapes can be a strong anti-tamper step as printed tape which is broken or resealed is easily recognizable.
Special Instructions
Normally printed tapes bear messages like ‘Fragile’, ‘This side up’, or ‘Handle with care’, etc. to ensure that your packages are handled correctly in transit, arriving at your customer in the condition you actually want them to. Once they arrive at your customer, this helps the consumer in storing the goods correctly.
Decreases Carton Costs
If you use custom printed tape for branding, this decreases the need to hold large stocks of printed cartons. Plain cartons are less expensive and can be bought in smaller quantities, saving you money and storage. Printed paper tapes are particularly effective and professional looking for this application.
Mr. Gaurav Jalan is the Founder and Director of Packman Packaging, one of the largest Indian packaging company that has been serving some of the world’s eminent technology, pharmaceutical, retail, fast-moving consumer goods, food, courier, publication, Jewellery, fashion, e-commerce organizations for the past 30 years.
A brilliant academic, a good graphic designer and a graduate from India’s top management institutes, Mr. Jalan is a visionary businessman and an eminent spokesperson on matters related to the Indian Packaging industry. He has witnessed and as well as participated in the growth process of India’s packaging industry’s that was few billions dollar market in 2010, grew into USD 31 billion in 2015 and is expected to turn$72 billion by 2020.
Under the leadership of Mr Gaurav Jalan, Packman.co.in (Packman’s official website) became India’s first e-commerce store for packaging solutions in the year 2002 (5 years before Flipkart was launch).
In years 2003-2005, when the majority of Indian packaging companies were primarily focused on their revenue and operations, Packman under Mr Jalan’s leadership has started using eco-friendly and recycled packaging raw materials.
Today, Packman Packaging manufactures more than one lakhs of corrugated rolls, corrugated boxes, high quality bubble sheets, safety/courier bags and more from it state of art manufacturing unit, located in Delhi NCR region. The manufacturing unit uses some of the world’s most advanced packaging material manufacturing machinery with world’s best printing technology that ensures Packman’s customers get fast and efficient delivery, high-quality brand representation through their product packaging.
