It is mostly said that quality is the best business strategy. Whoever said this was absolutely correct. Nobody wants a good-looking product marred by a below-par packaging that is lacking in quality. It does no justice to your business whether you are a retailer or an online, to the product and more vitally to the consumer as well.
In this article, Founder and Director of Packman Packaging Pvt Ltd Mr. Gaurav Jalan tells reason good packaging is more important than the price.
Logic To Spend On Good Packaging
To reach the goal, think of this, any product that you sell demands better packaging. The price of the product could be either low or high, but it does not become a deciding factor when you plan of packaging. A quality tamper-proof courier bag, irrespective of the product price, is only going to make your customer happy.
First Looks Matter
When a buyer gets your product, it is not the product only which they are going to see. But also, the packaging that their eyes will look for. Even though there is a good justification that the packaging is different from the product, the buyer will always link the packaging as an extension of the product only. It is the primary contact with a product for a consumer, but 1 which has a long-lasting impact. Good tamper-proof courier bags will certainly make it better.
Gets Customer Satisfaction
Everything comes down to this, customer satisfaction. Retails and business owners can bank on good tamper-proof safe packaging to make sure that the buyers are satisfied. The rule is easy here, a product reaches buyers damage-free, the customer is satisfied. Quality packaging maybe that missing part that makes customers not just satisfied, but also come back to your e-business site to purchase more.
Provides Buyer A Good Feeling
Quality packaging never ends with mere customer satisfaction, but also provides them a feel-good factor too. Now, this depends on several aspects of packaging. The way a consumer receives the goods, the print, color, content of the packaging. In short, it comes down to how catchy the packaging looks. These can not only provide your customers with a good feeling about your products/services but more likely of them coming back to you again and again.
Good Packaging Means Fewer Product Returns
This is quite simple. Or best as an example, let us say glass product. They are fragile and have a chance to get damaged in the absence of proper packaging. A good, quality Bubble Courier bag is the solution. It ensures the product is proper and safe. You can be quite certain that it reaches your customer and he finds it in a happier mood.
Similarly, the customer will have no point to return the product. It only means 1 thing more sales to your business.
Money and business-wise. It is good to spend a bit extra on good packaging and to get more orders rather than save and lose your business.
Mr. Gaurav Jalan is the Founder and Director of Packman Packaging, one of the largest Indian packaging company that has been serving some of the world’s eminent technology, pharmaceutical, retail, fast-moving consumer goods, food, courier, publication, Jewellery, fashion, e-commerce organizations for the past 30 years.
A brilliant academic, a good graphic designer and a graduate from India’s top management institutes, Mr. Jalan is a visionary businessman and an eminent spokesperson on matters related to the Indian Packaging industry. He has witnessed and as well as participated in the growth process of India’s packaging industry’s that was few billions dollar market in 2010, grew into USD 31 billion in 2015 and is expected to turn$72 billion by 2020.
Under the leadership of Mr Gaurav Jalan, Packman.co.in (Packman’s official website) became India’s first e-commerce store for packaging solutions in the year 2002 (5 years before Flipkart was launch).
In years 2003-2005, when the majority of Indian packaging companies were primarily focused on their revenue and operations, Packman under Mr Jalan’s leadership has started using eco-friendly and recycled packaging raw materials.
Today, Packman Packaging manufactures more than one lakhs of corrugated rolls, corrugated boxes, high quality bubble sheets, safety/courier bags and more from it state of art manufacturing unit, located in Delhi NCR region. The manufacturing unit uses some of the world’s most advanced packaging material manufacturing machinery with world’s best printing technology that ensures Packman’s customers get fast and efficient delivery, high-quality brand representation through their product packaging.