Any new business is faced with several challenges. To venture into the market and create a mark, it not only has to provide quality products and services but also needs to create a distinct brand that paves the way for profitable outcomes.
With new entrepreneurs and businesses are coming, it becomes important to know what areas one needs to take into consideration which can make the business apart from the target customers. Going by the trends, it is evident that there would be a huge rise in the emergence of new entrepreneurs who are looking forward to profitable business opportunities. Hence, it would be good to discuss what can set these new businesses different from the rest of the crowd.
It would not be an overt statement if one goes on to say that good packaging is the primary step to establishing a brand image. For start-ups, it is more relevant as brand perception is the way to creating their presence felt.
So, in this article Mr. Gaurav Jalan, Founder, and Director of Packman Packaging Pvt Ltd, which is India’s leading packaging manufacturer and the solution provider is sharing packaging tips for start-ups.
Contemplate Multiple Packaging Alternatives
With regards to your product, assess your packaging needs. Indulge in complete research to have an insight into what type of packaging would ideally suit your products. If you spend quality time researching about the different packaging options, you are certain to have happy customers, lesser chances of your goods getting damaged as well as a unique and everlasting packaging experience for your customers.
When one is a start-up, one cannot get carried away when it is about packaging designs. Certainly, you ought to have packaging that is different and visually attractive, still being a new entrant, you cannot afford to spend excessively on packaging alone. Think about how you would prefer to be perceived as a brand and in result choose for packaging that serves your motive but at the same time does not have a hole in your pocket. Bulk choices and online stores are normally cost-effective choices which can be tried by start-ups.
More and more businesses are looking at using sustainable packaging materials. Eco-friendly packaging is here will stay. If you are a small or medium business start-up then you have to keep pace with the new trends in packaging and also show that you adhere to specific values and is a brand that is morally and ethically responsible.
For start-ups, inventory management is critical. At times, stocking huge quantities of boxes can lead to lowering down the costs incurred. You have to analyze stocking options along with your business needs. If managed efficiently inventory management could be a game-changer and lead to cost-effective gains for start-ups.
Make Packaging Purposeful
Start-ups who are trying to create a brand perception in the minds of the buyers, the purposeful packaging is definitely the way to get it. Since you are a newcomer in the market, you must package your product in such a manner so that relevant information regarding the brand is conveyed. Company logo and ethos must be presented in a lucid and gripping style on your packaged product so that in the long run your customers can identify with your product and brand.
Mr. Gaurav Jalan is the Founder and Director of Packman Packaging, one of the largest Indian packaging company that has been serving some of the world’s eminent technology, pharmaceutical, retail, fast-moving consumer goods, food, courier, publication, Jewellery, fashion, e-commerce organizations for the past 30 years.
A brilliant academic, a good graphic designer and a graduate from India’s top management institutes, Mr. Jalan is a visionary businessman and an eminent spokesperson on matters related to the Indian Packaging industry. He has witnessed and as well as participated in the growth process of India’s packaging industry’s that was few billions dollar market in 2010, grew into USD 31 billion in 2015 and is expected to turn$72 billion by 2020.
Under the leadership of Mr Gaurav Jalan, Packman.co.in (Packman’s official website) became India’s first e-commerce store for packaging solutions in the year 2002 (5 years before Flipkart was launch).
In years 2003-2005, when the majority of Indian packaging companies were primarily focused on their revenue and operations, Packman under Mr Jalan’s leadership has started using eco-friendly and recycled packaging raw materials.
Today, Packman Packaging manufactures more than one lakhs of corrugated rolls, corrugated boxes, high quality bubble sheets, safety/courier bags and more from it state of art manufacturing unit, located in Delhi NCR region. The manufacturing unit uses some of the world’s most advanced packaging material manufacturing machinery with world’s best printing technology that ensures Packman’s customers get fast and efficient delivery, high-quality brand representation through their product packaging.