The goal of every brand today is to make the right first impression that will remain in their customers’ minds forever. If you aim to position your brand such that it aligns with the expectations of your target audience, then your product packaging should speak for itself. Your product packaging is as significant as the product itself. It is the first thing that grabs the attention of the customer amid an array of products purchased either online or offline.
Thus, it plays a vital role in the customer’s purchase decision. The way your product is packaged is how the customer perceives your brand. Every brand wants to convey its message through its packaging. In the end, it’s all about providing a memorable unboxing experience to the customer. Customers are happy when the package meets their expectations – ‘what you see is what you get’. It gets even better when the package is tailored to suit the specific needs of the company while keeping customer preferences in mind.
Nowadays, with the rise in the e-commerce business, custom packaging provides a great branding opportunity for e-commerce brands. Many companies feel apprehensive before placing a bulk order. Be it a cardboard box or a corrugated box, prototyping is crucial for the success of a brand. It helps the company to do a physical quality check to ensure that the packaging meets the requirements of the brand.
This is why it is always better and safer to order custom packaging samples before placing a bulk order to avoid last-minute amendments. Let’s learn a bit more about the significance of ordering custom packaging samples as explained in this blog by Packman Packaging, India’s top manufacturer of custom corrugated boxes for e-commerce businesses.
To ensure it fits well
What if the product that you created with great effort breaks during transit only because the box was not apt for it? When you order sample boxes prior to placing a bulk order, you will be able to verify the structural design well in advance and make sure that your product fits in properly. This will save you time and money.
Had you ordered in bulk without prior testing, your company would have suffered a hefty financial loss in terms of material wastage and human effort besides creating a wrong impression on the customers. This would have spoiled the brand’s reputation, too. It’s like a tailored suit that fits you well as opposed to ready-made ones that can ruin your looks and consequently ruin your reputation. Thus, by trial and error, the company can benefit more.
To do a thorough quality check
Don’t you taste the food before serving the guests to do a quality check? Similarly, companies must ensure that the product packaging that is received by the customer is of superior quality. This not only increases customer satisfaction but also enhances brand reputation. Once a customer receives a good quality product, the chances of repeat ordering increase which in turn boosts sales. By ordering production-grade samples, you will get a fair idea of the print quality, the material being used, and the final finish of the package.
Print quality plays a key role in conveying your brand image and building a brand’s reputation. For instance, if the artwork made in RGB (Red, Green, and Blue) color in the designing phase is not converted into CMYK (Cyan, Magenta, Yellow, and Key) on illustrator, the print quality on the packaging may not turn out as you had expected it to be. Hence, it is safer to order a custom digital sample or a production-grade sample.
This will help detect flaws in advance that cannot be seen on a screen. It is also important to check for spelling and grammar errors in the print which will otherwise affect the reputation of the brand. As for the packaging material, a few samples must be ordered to check if the material can hold the product well. Standard white sample boxes are apt for this purpose as they are budget-friendly and can help you understand the quality of the material.
To incorporate last-minute changes
One of the biggest advantages of ordering a sample box is that you can gather customer feedback by distributing a few sample boxes to your loyal customers. What could be better than receiving direct feedback from your target audience? After all, the ultimate goal is to satisfy your customers. This feedback will help your company incorporate those last-minute changes that could otherwise have been missed by you.
Now, whether you want to order a conventional sample box that the manufacturer had made for a previous client from the same industry or a custom sample box that is tailor-made to suit your needs, or a standard white sample box, depends upon your budget and other packaging concerns. It is evident from this article that ordering custom packaging samples is the most effective way to understand if the final product will meet your quality standards. This way, it will live up to your customer’s expectations.