First impressions last – and you only get one. This stands absolutely true for products to perform well in retails and in eCommerce.
Packaging design and experience adds value to the product, it creates a consistent branding experience, boosts customer loyalty and it simply makes your brand look better. That’s not all, quality retail packaging is of utmost importance to stand out amongst the competition on the shelves.
But the question is what is a good packaging design? Is there a way to quality its standards?
According to Mr. Gaurav Jalan, Founder and Director of Packman Packaging Pvt Ltd, which is India’s leading packaging manufacturer shares that there is a common perception in the market that packaging design needs to use bright, flashy colors and catchy photo or graphics to stand out and to attract eyeballs– but that doesn’t always work if your brand’s design system doesn’t allow it. A brand that uses muted, subtle tones won’t benefit from a highlighter-pink splash of color.
Mr. Jalan adds that the real definition of quality retail packaging could be – packaging that helps to tell the customers that they won’t just be buying a product; rather they’ll be buying an experience built around that product. In today’s blog, Mr. Jalan shares some of the key ideas for quality packaging.
Today unboxing videos one of the most trending videos on YouTube channels. Millions of people view unpacking videos for the latest mobile phones, Bluetooth speakers, high-end laptops, luxury watches, and more, and influences on the channels express their opinion on the product packaging.
Thus one of the parameters for good packaging is to offer a great unboxing experience to the users. And, good unboxing experienced can be delivered if packaging design includes colors, shapes, and design that truly echoes the brand’s true value, product’s vision, helps buyers to get associated with the brand. One of the great unboxing experiences is that of iPhone mobile and Dell Alienware laptop.
Align design with retails store
The next aspect to consider while designing the packaging is to visualize and identify the environments of the stores where your products will be placed. Hence questions to put are:
- Will my product get a dedicated display area?
- Where will my product’s competitors be placed, next to them or not?
- Where in the store will my product(s) be located? Near the door?
The answers to all these questions will shape your retail packaging design slightly.
Nail your e-commerce packaging
After the recent COVID-19 epidemic, more and more retail stores and brands are entering the world of eCommerce. When we consider e-commerce packaging then two kinds of packaging are mainly referred to. First, the primary packaging and second the secondary e-commerce packaging with a corrugated box or courier bag and packed with custom logo printed tapes.
Traditionally, primary packaging is done for retail display and for transit – without considering e-commerce experience and secondary packaging is done to convert primarily packaging suitable for e-commerce shipment. This phenomenon was suitable one decade back when e-commerce vs retail selling percentage was 1:9, today it’s another way around and for most product categories, e-commerce sales are gradually on the rise.
Thus it’s a smart step to enhance and design the primary packaging of the product optimized for the e-commerce selling experience and one such successful example is the packaging of India’s number one eye ware brand– Lenskart, which is one of the prestigious clients of Packman Packaging Pvt Ltd.
Mr. Gaurav Jalan is the Founder and Director of Packman Packaging, one of the largest Indian packaging company that has been serving some of the world’s eminent technology, pharmaceutical, retail, fast-moving consumer goods, food, courier, publication, Jewellery, fashion, e-commerce organizations for the past 30 years.
A brilliant academic, a good graphic designer and a graduate from India’s top management institutes, Mr. Jalan is a visionary businessman and an eminent spokesperson on matters related to the Indian Packaging industry. He has witnessed and as well as participated in the growth process of India’s packaging industry’s that was few billions dollar market in 2010, grew into USD 31 billion in 2015 and is expected to turn$72 billion by 2020.
Under the leadership of Mr Gaurav Jalan, Packman.co.in (Packman’s official website) became India’s first e-commerce store for packaging solutions in the year 2002 (5 years before Flipkart was launch).
In years 2003-2005, when the majority of Indian packaging companies were primarily focused on their revenue and operations, Packman under Mr Jalan’s leadership has started using eco-friendly and recycled packaging raw materials.
Today, Packman Packaging manufactures more than one lakhs of corrugated rolls, corrugated boxes, high quality bubble sheets, safety/courier bags and more from it state of art manufacturing unit, located in Delhi NCR region. The manufacturing unit uses some of the world’s most advanced packaging material manufacturing machinery with world’s best printing technology that ensures Packman’s customers get fast and efficient delivery, high-quality brand representation through their product packaging.