During This Festive Season, Shares India’s Leading Packaging Manufacturer and Supplier for e-Commerce and Retail Businesses: Packman Packaging
These are the festive times in India, and perhaps the best time to boost your sales for your business too. This is the reason you see so many offers and discounts during these festive seasons. And the same ploy is used by e-commerce companies too.
And a packaging insert could help you to attract more buyers and boost your sales. A packaging insert is an extra item that e-commerce retailers can put into shipments prior to sending them off to customers, and they are an excellent way to level up your shipping and fulfillment strategy. Packaging inserts (also known as packing inserts) are generally, unexpected and could build goodwill with new customers.
Customers do not have to pay anything additional for a packaging insert. Rather, a packaging insert is something that a brand will utilize to spread awareness related to your campaigns and promotions and lend added value. Overall, package inserts are a cost-effective and versatile gesture for developing a relationship with your customers.
Reasons packaging inserts are quite useful
Almost every shipment might either fall short or meet or exceed your customer’s expectations. There are several factors that are beyond your control and it will let you fall below expectations. If things are smooth the courier is delivered on or before time, you have a chance to meet your customer’s expectations.
And many a time the little things that you do, could go a long way and packaging inserts are just that element. Some of the reasons that make packaging inserts quite useful:
- Can be low cost
- Could be highly targeted
- The expense of delivering the message has already been paid
- Good for cross-selling
- It’s an excellent way to liquidate merchandise
- Helps boost loyalty and sales
Ways to consider using packaging inserts to boost your customer loyalty and sales
Here are some of the simple ways.
One of the most popular and straightforward forms of package insert is a discount offer. Though you may deliver these by email, including them right inside the box ensures your customers will receive the offer in their hands rather than in their spam folder. Plus, it leaves them with a tactile reminder.
One of the best cost-effective methods to make discount or deal offers to be included with your packaging is to print them at business card size (business cards are such a commodity at this point they are quite inexpensive).
You may look to consider including two discount cards with each purchase, one for the purchaser and one for the purchaser to give away to a loved one. You might also want to test out various types of offers to see which one your audience responds best to. Some examples are:
- Free shipping on your next order
- Cashback on your next order
- 20% off on the next order
Samples could be a great value add to your packages for certain reasons. First, based on the products you sell, you can sometimes receive samples for free from your vendors. Second, product samples lend a top way to cross-sell customers and introduce them to other products and product lines that they might not know about or have been curious about buying.
Quite like the samples, small gifts are a great way to surprise and delight your customers without making them feel like you are trying to sell them other products. The gift you give does not have to be expensive. Since it is unexpected, most will be pleasantly surprised by any extra gifts.
These small, mostly inexpensive gifts make people feel special, and it puts the law of reciprocity to work for you. It is a powerful psychological trigger that leaves people wanting to return the favor and could help encourage repeat business while leaving everyone feeling awesome about the transaction.
Thank you cards
The easiest, least expensive, and most personalized insert you can include in customer packages is a handwritten thank-you card. A simple-looking card can be a really thoughtful gesture that will help build loyalty.
Cards might be specifically, effective when first starting out, as it is a competitive advantage that most larger-scale businesses can no longer offer. Use it to your advantage.
Product review, share on social media, request
Since the shipped package generally, represents the end of the transaction for several customers, packaging inserts might be a great place to ask for a product review or for customers to share their experience using social media. This conveys, you appreciate your customer’s views and it sends a message to your customer that your business believes in honest reviews and opinions that can help them to improve their services.
Mr. Gaurav Jalan is the Founder and Director of Packman Packaging, one of the largest Indian packaging company that has been serving some of the world’s eminent technology, pharmaceutical, retail, fast-moving consumer goods, food, courier, publication, Jewellery, fashion, e-commerce organizations for the past 30 years.
A brilliant academic, a good graphic designer and a graduate from India’s top management institutes, Mr. Jalan is a visionary businessman and an eminent spokesperson on matters related to the Indian Packaging industry. Under the leadership of Mr Gaurav Jalan, Packman.co.in (Packman’s official website) became India’s first e-commerce store for packaging solutions in the year 2002 (5 years before Flipkart was launch).
Today, Packman Packaging manufactures more than one lakhs of corrugated rolls, corrugated boxes, high-quality bubble sheets, safety/courier bags and more from it state of art manufacturing unit, located in Delhi NCR region. The manufacturing unit uses advanced packaging machinery and printing technology that ensures Packman’s customers get fast and efficient delivery, high-quality brand representation through their product packaging.
Packman Packaging Top Offerings
Custom Corrugated Boxes – Packman Packaging is one of the largest manufacturers of 3 ply corrugated boxes in India, 5 ply corrugated boxes, and 7 ply corrugated boxes along with corrugated rolls in India. At Packman’s online store you can customize (with your logo, graphics, shipping instruction) and buy corrugated boxes at the Best Manufacturer Rates and at Best Quality, Get PAN India Delivery, Free Shipment, Discounts on Bulk orders
Tamper Proof Courier Bags – You can buy Tamper Proof 60 Microns Security Courier Bags and 50 microns security at the Best Manufacturer Rates and at Best Quality, Get PAN India Delivery, Free Shipment, Discounts on Bulk Orders.
Stand Up Pouches – You can buy all kinds of customized and non-customized Stand-Up Pouches at the best wholesaler Rates and at the Best Qualities. Some of best seller stand up pouches at Packman store are:
Transparent Pouches with Zip Lock
Kraft Finish Stand Up Pouches with Zip Lock
Custom Printed Stand Up Pouches
Oval Window Stand Up Pouches.
Silver Standup Pouches with Zip Lock
Stand Up Pouches with Nozzle for Handwash, Ketchup and for Food Paste packaging.