Explains Packman Packaging India’s Top Packaging Company

When you walk into a store, the first thing you notice is how a product is packaged. The print coating makes the packaging look stunning, with sharp images, bright colors, and a glossy finish. It’s like an icing on the cake. It not only adds an extra layer of protection but also enhances the visual appeal that elevates the product’s packaging.

Let’s learn about Aqueous Coating, one of the most popular types of print coating used today. This water-based coating is applied to the press sheet in the packaging and printing industries. Packman Packaging delves deep into the topic.

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What are the Benefits of Aqueous Coating?

Mr. Gaurav Jalan, Founder of Packman Packaging shares some of the benefits of Aqueous Coating:

1. Eco-Friendly Option

Aqueous coating, being water-based, is considered a more environmentally friendly option when compared to coatings that rely on solvents. This choice resonates with the current emphasis on sustainability and the awareness of environmental consequences. Opting for aqueous coating represents a proactive measure in minimizing harm to our surroundings.

2. Dries Quickly

Aqueous coatings use water as their main solvent, which evaporates swiftly compared to organic solvents, aiding rapid drying. As water evaporates, resin binders and pigments in the coating consolidate, forming a solid film. Water’s low boiling point enables faster evaporation than organic solvents, speeding up production and enhancing productivity. However, it’s important to note that these coatings are not waterproof.

3. Protection

Ever had a favorite book with worn-out pages? Packaging faces similar challenges. Aqueous coating functions as a protective barrier, guarding against scuffs, scratches, fingerprints, and other potential damages encountered during handling and transportation. It guarantees the preservation of packaging integrity and aesthetics, whether it endures long journeys or occupies storage shelves. However, the extent of resistance to scuffing can be influenced by several factors, including paper type, coating formulation, application technique, and the drying/curing process.

4. Durability

Printed materials can deteriorate over time from exposure to light, moisture, or other environmental elements. Aqueous coating offers a safeguard by creating a protective layer, enhancing the durability and resilience of packaging. This prolongs the lifespan of the printed design, preserving its vibrancy and appeal for a longer duration. The coating seals the ink, shielding it from air exposure and maintaining the authenticity of metallic inks. Moreover, aqueous coating is more resistant to yellowing compared to varnish, making it a superior choice.

5. Versatile

Whether you need a full coverage coat or spot coating for specific areas, aqueous coating is versatile enough to accommodate various design requirements. It seamlessly complements different printing methods, providing a hassle-free way to add finishes.

6. Visual Impact

It gives packaging a glossy or matte finish, making it visually appealing.

What are the Types of Aqueous Coating?

Now let us see what are the types of Aqueous Coating:

·       Gloss Coating gives your packaging a muted finish, unlike the UV coating which adds a shimmering look to your packaging.

·       Matte coatings impart a non-reflective, smooth finish that reduces glare and enhances readability. They provide a sophisticated and elegant look.

·       Satin coatings strike a balance between gloss and matte, offering a subtle sheen that enhances the design without being overly reflective. They are ideal for achieving a contemporary, upscale appearance.

·       Soft touch coatings provide a velvety, tactile finish that adds a luxurious feel to printed materials. It’s often used for packaging or promotional items.

·       Dry Erase Coating, a cost-effective alternative to laminates, offers a glossy finish that may not match full gloss but suits budget-friendly needs effectively.

Aqueous coating combines the benefits of visual enhancement, sustainability, and durability, making it an invaluable tool for brands looking to make a lasting impression in today’s competitive market. As consumer preferences continue to evolve, the aqueous coating provides a flexible and eco-conscious solution for packaging that stands out and stands up to the challenges of the modern world.