Now, is the time when it is consumers who are largely driving Consumer Packaged Goods (CPG) packaging choices. Several factors have contributed, like the increased concern for sustainability and the uprising of e-commerce. As the retail landscape continues to change, food and beverage packaging will have to make room for the changes to protect brand integrity.
In this article, Mr. Gaurav Jalan Founder, and Director of Packman Packaging Private Limited (India’s leading corrugated boxes and food packaging supplier) tells about the top food and beverage packaging trends to expect in 2020.
Sustainable Food And Beverage Packaging
Brands are adopting the concept of reduce, reuse, and recycle to heart. Not does only it make sense in terms of their own expenses and sustainability actions, but it also reverberates with consumers.
Consumers want to make a responsible selection in the products they buy daily, and food and beverage packaging designed with sustainability in mind creates an impression. Though there is no single solution to sustainability issues, packaging designers, processors, recycling equipment owners, and communities are viewing these issues from various angles.
Post-Consumer Resins (PCR)
Post-consumer resins (PCR) comes from consumer product packages such as water bottles and shampoo bottles that are recycled. Many brands are using PCRs in their packaging, though there are some challenges.
PCR material usually has a greyish or yellowish tint that makes it difficult for brands to match their brand colors, but better technologies are being invented to address this. Research shows that the use of PCR can greatly reduce carbon footprint as compared to the creation of virgin plastics. Furthermore, the use of PCR can help keep microplastics away from the ecosystem.
Owing to busy lifestyles. consumers now prefer to buy groceries online. When the stage of sale occurs on a digital device, the packaging and delivery processes become more difficult.
A package on the retail shelf may have been handled numerous times before someone takes it home. Approximately up to 30 touches could happen before an e-commerce item reaches the buyer. Therefore, food and beverage packaging should increasingly meet the demands of e-commerce in terms of product safety while still attending to aesthetics, comfort, and buyer demands for sustainability.
Interactive packaging has been there for some time now, but new technological improvement is being added frequently. For instance, augmented reality has entered the scene, with packaging that provides games and other experiences that attracts the consumers. Whereas baby boomers and members of X generation have embraced interactive packaging, Millennials and their younger counterpart are expected to embrace it even more enthusiastically. Food and beverage packaging design has never been simple. Recent technological achievements, along with buyer demand for sustainability, have only added to the difficulty of developing packaging that meets consumer needs and wishes. The better news is that packaging manufacturing is becoming highly advanced, making it simpler for food and beverage brands to avail packaging options that work for them while maintaining consumer loyalty.
Mr. Gaurav Jalan is the Founder and Director of Packman Packaging, one of the largest Indian packaging company that has been serving some of the world’s eminent technology, pharmaceutical, retail, fast-moving consumer goods, food, courier, publication, Jewellery, fashion, e-commerce organizations for the past 30 years.
A brilliant academic, a good graphic designer and a graduate from India’s top management institutes, Mr. Jalan is a visionary businessman and an eminent spokesperson on matters related to the Indian Packaging industry. He has witnessed and as well as participated in the growth process of India’s packaging industry’s that was few billions dollar market in 2010, grew into USD 31 billion in 2015 and is expected to turn$72 billion by 2020.
Under the leadership of Mr Gaurav Jalan, Packman.co.in (Packman’s official website) became India’s first e-commerce store for packaging solutions in the year 2002 (5 years before Flipkart was launch).
In years 2003-2005, when the majority of Indian packaging companies were primarily focused on their revenue and operations, Packman under Mr Jalan’s leadership has started using eco-friendly and recycled packaging raw materials.
Today, Packman Packaging manufactures more than one lakhs of corrugated rolls, corrugated boxes, high quality bubble sheets, safety/courier bags and more from it state of art manufacturing unit, located in Delhi NCR region. The manufacturing unit uses some of the world’s most advanced packaging material manufacturing machinery with world’s best printing technology that ensures Packman’s customers get fast and efficient delivery, high-quality brand representation through their product packaging.