A buyer’s shopping behaviour depends on several factors such as the packaging, look and feel of the product. Other factors such as origin, age, and gender may also come to play.

What might attract a specific group may not be the same for another group. Also, what consumers based their buying decisions on, alters over time.

To impact a buyer’s decision-making criteria, a good business owner requires to be on top of their game says Mr Jalan. The seller needs to study consumer patterns over time, and choose a game strategy.

And one of the strategies includes custom retail packaging. Mr Gaurav Jalan Founder and Director of Packman Packaging Pvt Ltd India’s top custom packaging makers for retail and e-commerce products suggests some ways to design custom packaging.

Make a brand story

The complete packaging procedure is a method of telling a story. Now, you require something that feels personal and strikes an emotion with your customer.

So, prior to the meeting you have with your designer, ask yourself a few questions. What makes your brand unique?

Does it provide value for customers? What are those core values that your business works on?

The response to those questions is crucial ideas your packaging should communicate. A generic design might look great but is not suitable

It would not send any message across to customers. Also, it stops you from leveraging the complete branding benefits of packaging.

Consistency matters

The essence of successful marketing is the consistency you maintain in your narrative. Assume your design does not move with the rest of your branding.

Your products and the packaging end up seeming confused. Above every other item, brand consistency forms trust with your buyers

You need them to see your product and know what you stand for. So, make certain the entire parts of your design come together to tell your complete brand story.

Have the proper colors

Colors have a big role in how your packaging appears. It also determines the emotions your customers will feel from seeing it. Several buyers make buying decisions depending on colors. So, you need to understand color psychology and what each color represents.

Red, for example, makes a bold statement. It indicates energy, passion, and excitement. Yet, excess of red can come off aggressive and overwhelming. So, you need to choose the proper amount and shade to communicate what you want.

Green represents relaxing nature.  It provides a hint of freshness to your branding, as it indicates health and growth. Any brand having sustainability as a core value might use green in its logo or motifs. These are positive signs for any business.

Same as red, black also makes a strong statement. If your target audience is of the premium end of the market, include black in your branding. Black conveys sophistication and timelessness. Yet, excess of it can come off as serious and oppressive. So, mix it up with some lighter tones.

Choose the right materials for packaging

Besides being attractive, your packaging requires to possess a functional purpose. The material you use will decide if the product is both pretty and functional. A product might look attractive on the exterior and useless post unboxing.

Assume you package fragile products in colorful, printed tissue paper. It appears attractive but does your brand zero favors, as the customer might get damaged goods.

You require something durable and protective. Package your aesthetic wrapping using something stronger, such as a box.

Your packaging materials should also be economical and time-effective. Think of how long it will take to source materials. How reliable the services are? How long it is going to place the materials together?

These points will assist you to decide the correct packaging material to use. Above all, now the customers value packaging that is eco-friendly.

Using sustainable materials conveys to customers that you are looking to set a good example. So, your packaging choices will help assist that narrative.