Any product that reaches a store needs to be presented in such a way that it must grab the eyeballs of the store visitors as early as possible. And this is greatly possible when your products are displayed in elegantly looked boxes where they need to be displayed.

It is a critical aspect that ultimately decides when it comes to the final purchasing decision of the consumer as the first impression matters a lot.

In this blog, Mr. Gaurav Jalan, Founder and Director of Packman Packaging Pvt Ltd which are leading supplier of custom printed stand-up pouches with zip lock in India talks about benefits of custom presentation boxes for your product display.

Uplifts Your Brand

Custom presentation boxes for your product’s display highlight the major features of the products and make your brand to display strongly. They are the finest way to attract demographic target buyers as they bolster your brand and create brand recognition. Brand recognition occurs when the customers can recognize your product simply by observing its attributes even without reading out the brand’s name. Packaging and display need to be so innovative and unique that it instantly grasps the attention of the audience at first sight. Designing custom presentation boxes for eye-catching display is a good tool to make the customers successfully identify your brand.

Gives More Information

Innovative custom packaging always lends a new platform to launch several products where you can illustrate all the information related to the product as well as new promotions and discounts. Custom presentation boxes provide your products a professional look by displaying all the required information which cannot be explained verbally every time when you get interacted with the customers. The company name, its logo, date of manufacturing or expiry, uses, harmful aspects, and other related information can be effectively printed on the custom boxes. This makes customers more comfortable in getting the basic knowledge of the product as it gets displayed. This boosts the trust of customers in your product as they feel that your company is concerned in providing valuable information and it enhance the brand image.


As compared to traditional methods of packaging and displaying your products, custom presentation boxes give a versatile display for your products. It gives more choices for packaging your products such as cases, cardboard boxes, Kraft packaging, and several designs such as windowpanes, transparency options, and support cushions. Window and transparency options assist the customers to have a glance at the item inside thus influencing their buying decision.

Differentiate Your Brand

Customization is the path to success of every business as it plays a pivotal role in differentiating your brand from that of competitors. Custom presentation boxes assist in the branding of products and make them separate from other similar products in the market. Thus, making it easier for customers to remember your products, by a fascinating color scheme of your box. Custom display boxes serve as ideal for the presentation of your products, wherever you display them they make your product straight away communicate in an appealing way.

Enhances Sale

Choosing a sophisticated custom presentation box to enhance the perceived value of your products which drives sales and makes a strong impact on bottom line profits. A study concluded that almost 1/3rd of a consumer purchase decision is completely based on the product’s presentation. Making attractive presentation boxes for product display customized with appealing graphics, designs, artwork, and the color scheme allows to capture the attention of existing and new consumers. Moreover, when the customers shop in and come across innovative presentations each time, it results in a repetitive purchase.