Selling products is not a simple activity due to several operations and factors that needs to be considered.

From a website content to product packaging, each brand should use the proper branding and marketing strategies that make sure consistent business growth. The motive of these strategies is to improve the brand’s reputation and customer loyalty.

How can that be achieved? Honestly, in numerous different ways. You can improve your customers’ opinion and brand affinity by providing an amazing product delivery and unpackaging experience.

Here in this blog, Mr. Gaurav Jalan, Founder and Director of Packman Packaging Pvt Ltd India’s top manufacturer and supplier of packaging products for e-commerce and FMCG industries share tips regarding brand-building and engaging your customers with packaging:

Keep your Brand’s Message Simple and Consistent

Simple and consistent message related to your brand is the key. Your packaging text, design and style must look similar to the text, design, and style displayed in your website, logo, and communication.

For instance, if you are a motivational brand such as a fitness product that sells products for specifically, the sportsmen, you can use power or motivational words that would inspire and motivate the buyers. One can also use bold designs that inspire strength and power.

Keep your brand’s message simple yet consistent across all channels, including a website and marketing copy, communication style, and the packaging design and text.

Simply put, make your customers feel like they are understanding your brand’s personality, values and culture by giving them clues everywhere they go.

It is a good opportunity to create a marketing campaign to highlight the brand features that are close to the buyer’s needs and convictions. The major task is to make it as memorable as you can. Also, present it with user-friendly website navigation and a positive attitude through communication channels.

Look to Overdeliver

Overdelivering means giving unexpected value that comes free of cost. This could make customers appreciate and follow your brand.

By overdelivering, you are plainly stating that you care about your customers’ satisfaction and fulfillment. You can overdeliver on packaging by being creative.

A unique “wow,” impact can also, elevate the experience. Share small surprises such as special competitions, discount hampers, or sweets in the box to deliver not merely a product but also happiness.

Surprise your Customers Frequently

Not every shop or market on the corner of the street, not every website, not every business knows how to appreciate or reward its customers. But a proper and mindful approach that delivers positive, surprising experiences on a consistent basis can transform a young start-up into a loved brand.

You can be one of those brands that take pride in acknowledging its customer’s desire for unpredictability. Gifts are an ideal way to express your gratitude, and you can deliver them in several ways.

Knowing your target audience is key. The better you understand your buyer’s needs, problems, and desires, the more relevant your surprise will be.

Usually, offering discounts, exclusive promotions, and other freebie incentives are a great tactic, though you must probably get more creative and give your fans a unique experience like getting in touch with you or giving them the chance to become your brand ambassadors in exchange for exclusive benefits.

All these offers could be delivered through packaging, so do not be afraid to test and be creative with how you deliver your quality products. The risk is completely worth it because, if you use your common sense and the advice of a few professionals, certain things can go wrong.

Craft something unique for your customers to give them some pleasure. Engaging them to participate in brand development could help make your services better through the interaction with your staff.

Mr. Jalan says these are some of the simple ways through which you can easily engage your customers and can enhance your brand value.